Why It Matters
Significant lifestyle changes over the past three decades have caused family health and fitness levels to drop to an all-time low, resulting in an child/family chronic disease epidemic that threatens both the personal wellbeing of millions and the financial wellbeing of the entire nation. We spend approximately $160 billion annually in obesity - related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control and Prevention; more than 75 percent of health care costs in the United States are attributed to preventable chronic conditions. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the U.S. will eventually bankrupt the nation if left unchecked. The solution so far has been to fund obesity prevention initiatives largely with grants that have expiration dates and funding limits. There is a new way!
The Healthy Rewards Club Solution
The Healthy Rewards Club solution is to provide an effective, financially sustainable, efficiently scalable, childhood obesity prevention/family health and fitness creation program that self-funds its growth and that of its health and fitness, consumer focused partners.
The Life for Kids Solution
Underserved populations, who are at the greatest risk of childhood and family obesity, way too often lack essential health and fitness education opportunities. The Life (Lifetime Instilled Fitness Education) for Kids gym bus travels throughout targeted communities providing evidence based health and fitness education to children at the early childhood ages when basic attitudes, habits, and skills are being developed, and to their families.
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