Currently, one third of all children born in 2000 or later will suffer from diabetes at some point in their lives; many will face chronic obesity-related health problems including heart disease, high blood pressure, cancer, liver disease, and asthma. As a result, this may be the first generation where the life expectancy of our children is shorter than their parents.
In addition to the personal suffering, we spend approximately $160 billion annually in obesity - related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control and Prevention; more than 75 percent of health care costs in the United States are attributed to preventable chronic conditions. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the U.S. will eventually bankrupt the nation if left unchecked.
The Parent Challenge
Most agree that good health begins at home with the parent ultimately responsible for the healthy development of the family. More than ever before they must prepare their children to live healthy in a world with increasing sedentary lifestyles and heavily marketed “junk food” availability. Unfortunately, in today’s fast paced environment where an abundance of conflicting information can be overwhelming and even misleading, a parent’s best intentions can sometimes go unrealized.
Endorsed by the American Academy of Pediatrics, the evidence based 5210 Everyday message is used by organizations throughout the US as an effective way to provide a simple, clear, guide to healthy living.
The Healthy Rewards Club Solution
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The Healthy Rewards Club is a web based parental tool that effectively motivates, tracks, and rewards 5210 family activity. The family, working together, get "Health Points" for their 5210 activity that are converted into multiple product and service discounts from both local and national merchants (including BJ's Wholesale Club, Costco, Disneyland Resorts, Jazzersize, Target, and hundreds more). The discounts are earned in a game type format. The platform includes an evidence based healthy activity tracking system, real time promotional discount progress reports that provide ongoing positive reinforcement, an education center where family members can conveniently find additional evidence based resources. Administrators have the ability to track, in aggregate form, the healthy activity levels of all 5210 users as an effective way to gage current and future messaging.
Healthy Activity Tracker
Each family member gets their own personal web page where they choose parent approved discounted products or services as their goals/rewards. When the family as a whole earns their pre-determined health point totals, each member can “cash in” their rewards while choosing new goals.
The Healthy Rewards Club offers over one hundred thousand local and national merchant discounts across the entire US for healthy 5210 activity. Families are given a free 30 day trial to enjoy the healthy living benefits then pay a small monthly membership fee to continue their Healthy Rewards Club lifestyle. The Healthy Rewards Club is distributed through the workplace as a volunteer benefit (think Afflac) and through primary care physicians and school fundraisers.
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