Making RVA the Healthiest Region in the Country
The Coalition's mission is to make RVA the healthiest region in the country. The Coalition provides a platform that gives consumer focused merchants a free, ongoing opportunity to build their brand by rewarding healthy family activity with strategic product discounts that increase customer loyalty and sales volumes.
Because they get multiple product discounts for the same healthy activity, including ongoing education and support, families are significantly motivated to live healthier lifestyles through the fun 5210 Healthy Points Challenge.
Companies and governments provide a robust distribution channel by offering Coalition memberships to employee families as a no cost way to increase employee health, worker productivity, and company moral while lowering healthcare costs and absenteeism.
Families get healthier, merchants and corporations get wealthier, and governments become more efficient. Healthcare is expensive. Health creation is priceless. Join us as we work together to make RVA the healthiest region in the country! Become a Coalition participating merchant, corporation, government, or family. To find out more, email us at
Why the Coalition?
Despite lifestyle changes that continue to fuel an obesity epidemic that threatens both the personal and financial well - being of the entire nation, the current healthcare business model pays for disease treatment (the result) but not for prevention (the solution). This business model doesn’t make sense or cents as witnessed by the exceedingly high rate of preventable chronic diseases and healthcare costs.
One third of all children born in 2000 or later will suffer from diabetes at some point in their lives; many will face chronic obesity related health problems including heart disease, high blood pressure, cancer, liver disease, or asthma. As a result, this is the first generation where the life expectancy of our children is shorter than their parents.
In addition to the personal suffering, we spend approximately $160 billion annually on obesity related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control; more than 75% of health care costs in the United States are attributed to preventable chronic conditions with inactivity currently driving 40% of that cost. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical as a significant step in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the US will eventually bankrupt the nation if left unchecked!
The NewWayFityness solution is to develop the RVA coalition into a scalable, financially sustainable operation that will be duplicated in additional regions throughout the country.