About Us



New Way Fitness LLC (t/a NewWayFitness), is a Virginia health and fitness consulting firm with decades of experience developing successful, child and parent focused, health and fitness products and services. The Healthy Rewards Club vision is the product of a group of educators and heath care specialists that are dedicated to the continued design and implementation of the best childhood obesity prevention solution possible. We continue to believe that an ongoing collaboration with other like-minded individuals and organizations is the best way to make that solution a reality.


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Mike Heppert - Founder

As the Founder and CEO (Chief Education Officer) of New Way Fitness, Mike Heppert has over 35 years of experience as an educator and businessman in the health and fitness industry. He spent 14 years as an Assistant Headmaster and Physical Education and Athletic Director at St. Michael’s Episcopal School - grades K through 8 - where he developed state of the art physical education and athletic programs. Heppert is the successful founder and CEO of Life for Kids Inc. a 23 year old company that provides health and fitness programs and services to child development institutions in the Richmond, Virginia region using mobile gymnasiums converted from used school buses. At its peak, the company also had company owned operations in northern Virginia and southern Maryland, and licensees in St. Louis Missouri and Shreveport, Louisiana. The company has shown a profit in each of its 23 years in business.

Heppert is a graduate of Virginia Commonwealth University with a B.S. Degree in Health and Physical Education; a Master’s of Education Degree in Administration and Supervision and was certified as a Fitness Instructor by the American College of Sports Medicine.

 Web site: NewWayFitness.com

Toll Free: 866-942-7277

Contact: Mike Heppert: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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 Heppert serves on the Board of the 501 c 3 Chesterfield County based Coalition for Active Children or COACH

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                                                    Click the logo to go to the Coach Web Site. 







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