New Way Fitness is a Virginia health and fitness consulting firm with decades of experience developing child and parent focused health and fitness products and services.

Past Work

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The Problem

The American Academy of Pediatrics discourages media use by children younger than age 2 and recommends limiting older children's screen time to no more than one or two hours a day. Too much screen time has been linked to:  

  • Obesity. The more TV your child watches, the greater his or her risk is of becoming overweight. Having a TV in a child's bedroom also increases this risk. Children can also develop an appetite for junk food promoted in TV ads, as well as overeat while watching TV.

  • Irregular sleep. The more TV children watch, the more likely they are to have trouble falling asleep or to have an irregular sleep schedule. Sleep loss, in turn, can lead to fatigue and increased snacking.

  • Behavioral problems. Elementary students who spend more than two hours a day watching TV or using a computer are more likely to have emotional, social and attention problems. Exposure to video games is also linked with an increased risk of attention problems in children. Watching excessive amounts of TV at age 4 is linked with bullying at ages 6 through 11.

  • Impaired academic performance. Elementary students who have TVs in their bedrooms tend to perform worse on tests than do those who don't have TVs in their bedrooms.

  • Violence. Too much exposure to violence through media — especially on TV — can desensitize children to violence. As a result, children might learn to accept violent behavior as a normal way to solve problems.

  • Less time for play. Excessive screen time leaves less time for active, creative play.

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The NewWayFitness Solution - The Physical Activity Rewards System

With the Physical Activity Reward System – P.A.R.S. - all family members get rewarded for their healthy activity. What’s unique is that, if the participant does not respond positively to the rewards, P.A.R.S. has the ability to turn off the flow of electricity to designated TV’s and video consoles, requiring physical activity to turn them back on.

 How P.A.R.S. Works:

The P.A.R.S. software sends signals from the computer through the walls electrical wiring to control modules located between the electrical outlet and the viewing screen that keeps the electricity from flowing to the viewing screen in its normal state.

  • The participant uses designated accelerometers to measure the amount of time spent in physical activity then “banks” the length of time into the P.A.R.S. software.

  • The participant then programs which viewing screen is to be turned on and for how long.

  • At the programmed time, P.A.R.S. sends a signal through the electrical wiring to the designated control module that turns on the flow of electricity on 5 minutes before the programmed time, turns it off 5 minutes after the programmed time, and deducts the amount of time that has been banked proportionately.

Motivating Children To Be Physically Active

While activity as Physical Education and Athletic Directotr at an elementary and middle school, the Founder of NewWayFitness developed a running program that showed tremendous results over a several year period. Aample is shown below.

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Mike Heppert - Founder

As the Founder and CEO (Chief Education Officer) of New Way Fitness, Mike Heppert has over 35 years of experience as an educator and businessman in the health and fitness industry.

Heppert is a graduate of Virginia Commonwealth University with a B.S. Degree in Health and Physical Education; a Master’s of Education Degree in Administration and Supervision and was certified as a Fitness Instructor by the American College of Sports Medicine.

 Web site:

P. 804-339-0978

Contact: Mike Heppert: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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 Heppert serves on the Board of the 501 c 3 Chesterfield County based Coalition for Active Children or COACH

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