New Way Fitness LLC, T/A NewWayFitness, is an early stage company focused on creating heathy, active lifestyles for entire families. Working in conjunction with the Virginia Biotechnology Research Park, NewWayFitness developed the "Physical Activity Reward System" - P.A.R.S. - an innovative combination of best practices education, custom designed software, and new accelerometer technology that motivates, educates, tracks, and rewards healthy amounts of physical activity. P.A.R.S. gives parents the tools they need to put the 5210 campaign into action.
Mike Heppert, M.Ed.
Mike Heppert earned his B.S. in Health and Physical Education and his M.ED. in Administration and Supervision from Virginia Commonwealth University, and was certified as a Fitness Instructor by the American Academy of Sports Medicine. Before founding New Way Fitness LLC T/A NewWayFitness, Heppert served as an Assistant to the Headmaster and Physical Education and Athletic Director for St. Michael's School where he developed a series of health and fitness based PE Programs then spent years converting school buses into mobile gymnasiums that provide gymnastics based health and fitness classes to children.
Heppert is the founder of NewWayFitness, as well as the chief developer of the Physical Activity Rewards System.
Heppert serves as a board member for the not for profit "Coalition for Active Children" or COACH.