NewWayFitness is a health and fitness consulting firm with decades of experience developing effective child and family health and fitness products and services.
Why we do it!
Currently, one third of all children born in 2000 or later will suffer from diabetes at some point in their lives; many will face chronic obesity-related health problems including heart disease, high blood pressure, cancer, liver disease, and asthma. As a result, this may be the first generation where the life expectancy of our children is shorter than their parents.
In addition to the personal suffering, we spend approximately $160 billion annually in obesity - related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control and Prevention; more than 75 percent of health care costs in the United States are attributed to preventable chronic conditions. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the U.S. will eventually bankrupt the nation if left unchecked.
The Healthy Rewards Club solution is to implement an effective, financially sustainable, efficiently scalable, child/family health creation program that self-funds its own marketing/growth campaign and that of its partners and sponsors. Partners and sponsors enjoy a growing, revenue neutral advertising and brand development campaign, while employee, community, and family health goes up, and healthcare costs go down.
The Life for Kids Mobile Outreach Program
Underserved populations who are at the greatest risk of childhood obesity way too often lack the resources for essential health and fitness education. The low overhead Life (Lifetime Instilled Fitness Education) for Kids gym bus travels throughout targeted communities providing evidence based health and fitness education, along with movement fun, to children at the ripe ages when basic attitudes, habits, and skills are being developed. Potential sponsors include elected officials, schools, health care professionals, faith-based and community-based organizations, and private sector companies.
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