Making RVA the Healthiest Region in the Country
Healthcare is expensive. Health creation is priceless.
Despite lifestyle changes that continue to fuel an obesity epidemic that threatens both the personal and financial well - being of the entire nation, the current healthcare business model pays for disease treatment (the result) but not for prevention (the solution). This business model doesn’t make sense or cents as witnessed by the exceedingly high rate of preventable chronic diseases and healthcare costs.
The mission of the RVA Coalition for creating Family Fitness is to give health conscious central Virginia businesses an innovative opportunity to effectively engage, educate, and motivate their customers by rewarding their healthy family activity. The Coalition provides a dynamic, web based platform that effectively motivates entire families, resulting in significant community health creation.
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Are you RVA healthy? Become a Coalition participating merchant, family member, or major sponsor. To find out more, email us at
It’s the Biggest Health Threat Our Nation Has Ever Faced!
One third of all children born in 2000 or later will suffer from diabetes at some point in their lives; many will face chronic obesity related health problems including heart disease, high blood pressure, cancer, liver disease, or asthma. As a result, this is the first generation where the life expectancy of our children is shorter than their parents.
In addition to the personal suffering, we spend approximately $160 billion annually on obesity related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control; more than 75% of health care costs in the United States are attributed to preventable chronic conditions with inactivity currently driving 40% of that cost. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical as a significant step in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the US will eventually bankrupt the nation if left unchecked!
Our solution is to develop the RVA coalition into a scalable, financially sustainable operation that can be duplicated in other regions throughout the country.