Making Central VA the Healthiest Region in the Country!
Click logo for details!
Click title above for details
Join the Coalition Now!
With family obesity threatening both the personal and financial wellbeing of the entire nation, we are seeking health conscious consumer focused organizations who want to help make central Virginia the healthiest region in the country by joining of the Central Virginia Coalition for Rewarding Family Fitness. The Coalition uses an innovative combination of best practices education and custom designed software to reward healthy family activity with strategic product discounts that ultimately increase coalition company sales volumes, customer retention, and overall company branding.
At the same time, the Coalition gives parents and their families the knowledge and tools they need to earn multiple merchant discounts for the same healthy activity, which significantly increases their motivation to maintain healthy family lifestyles. If you or someone you know may be interested in joining the coalition, either as a company or customer, email us at
for additional information. Help us make central Virginia the healthiest region in the country by acting now.
The Biggest Health Threat This Nation Has Ever Faced!
In addition to the personal suffering, we spend approximately $160 billion annually in obesity - related medical cost. The expense is expected to double by as early as 2018. From the Centers for Disease Control and Prevention; more than 75 percent of health care costs in the United States are attributed to preventable chronic conditions with inactivity currently driving 40% of that cost. New, innovative solutions that more effectively increase the healthy activity levels of US families are critical as a first step in developing a healthier nation. How critical? According to the Bipartisan Policy Center, the obesity epidemic in the U.S. will eventually bankrupt the nation if left unchecked!
The National Coalition
Once the Central Virginia Coalition has been successfully developed, NewWayFitness and its partners will develop a larger coalition to include national grocery or drug store chains, department store chains, sporting goods store chains, home improvement store chains, as well as the travel industry, financial industry, entertainment industry, amusement park industry, and others. Each will share a pooled customer base and the common coalition goals of increasing family health, shopping basket size, and customer retention. The goal is to become one of the premier health related customer loyalty programs in the country.