|The Healthy Rewards Club|
The Financial Challenges
Financially, providing effective childhood obesity solutions faces a number of challenges. First, unlike adult obesity, childhood obesity is not an immediate financial threat for the health insurance industry. Sighting the importance of immediate shareholder profit, there is only modest interest from some companies in investing in children and adolescents when there’s no guarantee they’ll remain with the same insurance company as adults. Second, healthcare pays mainly for treatment, not prevention. This does not make sense or cents. The solution so far has been to fund childhood obesity prevention initiatives largely with grants that have expiration dates and funding limits. There is another way!
The Healthy Rewards Club Solution
The Healthy Rewards Club solution is to implement an effective, financially sustainable, efficiently scalable, health creation program that self-funds its own marketing/growth campaign and that of its partners and sponsors. Partners and sponsors enjoy a growing, revenue neutral advertising and brand development campaign, while employee, community, and family health goes up, and healthcare costs go down.
The Parent Challenge
Most agree that good health begins at home with the parent ultimately responsible for the healthy development of the family. More than ever before they must prepare their children to live healthy in a world with increasing sedentary lifestyles and heavily marketed “junk food” availability. Unfortunately, in today’s fast paced environment where an abundance of conflicting information can be overwhelming and even misleading, a parent’s best intentions can sometimes go unrealized. The Healthy Rewards Club makes family health and fitness creation fun and more purposeful!
The Healthy Rewards Club Solution
The Healthy Rewards Club is a web based parental tool that effectively motivates, tracks, and rewards 5210 family activity. The family, working together, get "Health Points" for their 5210 activity that are converted into multiple product and service discounts from both local and national merchants (including BJ's Wholesale Club, Gymboree, Office Depot - OfficeMax, Costco, Disneyland Resorts, Sam's Club, Kid to Kids, the Bike Factory, Once Upon a Child, Book Warehoues, Jazzersize, and thousands more). The discounts are earned in a game type format. The platform includes an evidence based healthy activity tracking system, real time promotional discount progress reports that provide ongoing positive reinforcement, a web based education center where family members can conveniently find additional evidence based resources, and multiple social media initiatives. Administrators have the ability to track, in aggregate form, the healthy activity levels of all 5210 users as an effective way to gage current and future messaging.
The Healthy Rewards Club uses the generations proven concept of giving a child an allowance for doing chores. With the Healthy Rewards Club, the parent gives the child rewards for healthy activity. The positive reinforcement developments healthy, longterm attitudes and habits. Parents get rewarded with product and service discounts that more than cover the cost of the Healthy Rewards Club membership fee. Everybody wins!
The 5210 Everyday Message
A national wellness initiative developed by the American Medical Association, the Centers for Disease Control and Prevention, and the Maternal and Child Health Bureau and endorsed by the American Academy of Pediatrics, the evidence based 5210 message is used by organizations as an effective way to provide a simple, clear, guide to healthy living for parents and their family.
Healthy Activity Tracker
Each family member gets their own personal web page where they choose parent approved discounted products or services as their goals/rewards. When the family as a whole earns their pre-determined health point totals, each member can “cash in” their rewards while choosing new goals.
The Healthy Rewards Club offers over two hundred thousand local and national merchant discounts across the entire US for healthy 5210 activity. Families are given a free 30 day trial to enjoy the healthy living benefits then pay a small monthly membership fee to continue their Healthy Rewards Club lifestyle. The larger, longterm reward is good health, absence of disease, and increased quality of life!
The Healthy Rewards Club relies on technology to keep overhead low while realizing revenue from reoccurring club membership fees. Parents are offered a free thirty day trial Club Membership, allowing them to experience the advantages of using simple, evidence based guidelines to healthy lifestyles while tracking and rewarding each member’s progress. After 30 days, families can extend their Club membership for a small monthly fee, allowing them to continue to track and reward their healthy activity while receiving multiple discounts that far exceed the price of the monthly membership fee. (Scholarships are available for those who cannot afford the small fee.)
The Company and Government Distribution Channel
The Healthy Rewards Club is offered to employees as a volunteer benefit, think Aflac, as a way of helping companies and governments motivate their employees and their families to engage in healthy lifestyles. If an employee’s family is engaged in healthy activity, it’s more likely the employee will continue a healthy lifestyle. At no cost to the employer, most welcome the opportunity to provide added motivation for healthy employee/family activity as a way of reducing health care costs and absenteeism, while increasing employee health, productivity, morale, and the company’s bottom line.
Using an affiliate type format, the Healthy Rewards Club gives back a portion of its members monthly membership fee to selected organizations to facilitate their continued growth . Selected organizations include child/family oriented health clubs, school fundraisers, healthy community alliances, and other 5210 initiatives.
Additional Distribution Channels
The Healthy Rewards Club is offered to primary care physicians and other health care providers as a way to more effectively increase the health of their families.
It's for Everybody
Of course, individuals and couples can get rewarded for their healthy activity too!