The Financial Challenges
Financially, providing effective solutions faces a number of challenges. First, unlike adult obesity, childhood obesity is not an immediate financial threat for the health insurance industry. Sighting the importance of immediate shareholder profit, there is only modest interest from some companies in investing in children and adolescents when there’s no guarantee they’ll remain with the same insurance company as adults. Second, healthcare pays mainly for treatment, not prevention. This does not make sense or cents. The solution so far has been to fund childhood obesity prevention initiatives largely with grants that have expiration dates and funding limits. There is another way!
The Healthy Rewards Club Solution
The Healthy Rewards Club solution is to implement an effective, financially sustainable, efficiently scalable, health creation program that self-funds its own marketing/growth campaign and that of its partners and sponsors. Partners and sponsors enjoy a growing, revenue neutral advertising and brand development campaign, while employee, community, and family health goes up, and healthcare costs go down.
The Healthy Rewards Club relies on technology to keep overhead low while realizing revenue from reoccurring club membership fees. Parents are offered a free thirty day trial Club Membership, allowing them to experience the advantages of using simple, evidence based guidelines to healthy lifestyles while tracking and rewarding each member’s progress. After 30 days, families can extend their Club membership for a small monthly fee, allowing them to continue to track and reward their healthy activity while receiving multiple discounts that far exceed the price of the monthly membership fee.
The Company and Government Distribution Channel
The Healthy Rewards Club is offered to employees as a volunteer benefit, think Aflac, as a way of helping companies and governments motivate their employees and their families to engage in healthy lifestyles. If an employee’s family is engaged in healthy activity, it’s more likely the employee will continue a healthy lifestyle. At no cost to the employer, most welcome the opportunity to provide added motivation for healthy employee/family activity as a way of reducing health care costs and absenteeism, while increasing employee health, productivity, morale, and the company’s bottom line.
Using an affiliate type format, the Healthy Rewards Club gives back to selected organization a portion of its members monthly membership fee as a way to facilitate their continued growth . Selected organizations include child/family oriented health clubs, children's hospitals, school fundraisers, various healthy community alliances, and other 5210 initiatives.
Additional Distribution Channels
The Healthy Rewards Club is offered to primary care physicians and other health care providers as a way to more effectively increase the health of their families.